E. & A. Mele & C. – Novità per Signora – Napoli – Massimo Buon Mercato

This Art Nouveau advertising poster was produced for the Naples-based department store E. & A. Mele & C. in the early 20th century. It promotes women’s fashion offerings with the phrase “Novità per Signora” (“New Arrivals for Ladies”), accompanied by “Massimo Buon Mercato” (“Best Value Market”), emphasizing the store’s appeal to modern, style-conscious consumers.

The composition features a woman in a bright yellow dress admiring her reflection, surrounded by mannequins. The flat color, flowing lines, and stylized elegance reflect the visual language of contemporary Parisian poster art, adapted here for an Italian audience. As with other Mele commissions, the design bridges commercial utility and aesthetic sophistication, contributing to the visual culture of department store modernity in early 20th-century Italy.

Product features:

- EUTR-compliant woodstock, ensuring sustainable sourcing
- Printed with REACH-certified inks for safety
- Crafted from gallery-grade 220 gsm fine art paper
- Smooth matte finish for a sophisticated appearance

Care instructions
- If the poster does gather any dust, you may wipe it off gently with a clean, dry cloth.